A Legacy of Confidence and Care
In 1991, Permanent Choice began with a vision to empower confidence through hair removal. Our founder, Sue, built this business on a foundation of passion, skill, and a deep commitment to improving lives. Over the years, Permanent Choice has grown into a trusted name in hair removal, helping countless clients achieve lasting results and renewed self-confidence.
Today, that legacy is carried forward by Sue’s daughter, Tracy. From a young age, Tracy was inspired by her mother’s dedication and found her own passion for service through roles in college ministry, teaching, and hospitality. After earning her laser certification in 2006 and graduating magna cum laude with degrees in marketing and management, she joined Permanent Choice, contributing as both a technician and in business operations.
In 2020, Tracy took the helm during a time of extraordinary challenges. Her ability to innovate, adapt, and support her team proved essential in navigating the pandemic and preparing the company for future growth. She now leads with a commitment to empowering her talented team and ensuring every client feels confident in their skin.
At Permanent Choice, we believe hair removal is transformative. Whether you're visiting for the first time or have been with us for years, we’re here to help you achieve lasting results through expert care and personalized attention.
Why Choose Permanent Choice
We take pride in having the most experienced team of laser hair removal professionals in the industry. With over 30 years of experience and medically directed by Angela Hatfield, M.D., Board Certified Plastic Surgeon the Permanent Choice team us experienced, knowledgeable, and dedicated.
Our Achievements
At Permanent Choice, our dedication to excellence has been recognized through numerous awards and accolades over the years. Each award is a testament to our team's expertise, innovation, and unwavering focus on client satisfaction.
- Lumenis Center of Excellence
- A+ rating from the Better Business Bureau
- Star Tribune: MN's Best in Hair Removal 2018 - 2024
- Minnesota's Best Reader's Choice 2018 - 2024
Customized Treatment Plans
We create customized treatment plans based on your individual goals, skin type, and hair removal needs. Our experienced technicians assess each client during a free consultation to determine the best approach for your hair removal journey, whether it's laser, electrolysis, or a combination of both. This personalized care ensures you receive the most effective treatment for long-lasting results.
Flexible Payment Options
- At Permanent Choice, we believe in making hair removal accessible for everyone.
- That's why we offer flexible payment options to suit your needs:
PAY-AS-YOU-GO
Only pay for each session as you receive it—perfect for clients who prefer flexibility in their schedule.
PACKAGES
Save more with our discounted packages, designed to give you the best value for long-term results.
INSURANCE
For medically necessary hair removal, we can assist with insurance claims for select providers. Contact us to see if your treatment qualifies.
Experience Matters
For Laser: At Permanent Choice, our extensive experience sets us apart in the field of laser hair removal. Since 2000 we've been using the FDA-approved LightSheer™ Diode laser to help our clients achieve smooth, hair-free skin. With more than 750,000 treatments performed right here in Minnesota, our track record speaks for itself.
For Electrolysis: Since 1991, we have been committed to delivering exceptional results, with over 1 million electrolysis treatments performed. Our long-standing experience and dedication to using the most advanced technology ensure that we provide the highest quality service to our clients.
Technology Makes a Difference
The right technology is crucial for outstanding hair removal results. That’s why the LightSheer™ Diode laser and the Api-lus XCell Pro are used— cutting-edge, high-power systems known for their permanent hair reduction and removal capabilities.
Why choose the LightSheer™ Diode?
The LightSheer™ Diode is recognized as the "Gold Standard" in laser hair removal, thanks to its unparalleled clinical success. Its patented ChillTip™ handpiece continuously cools the skin, enhancing comfort and safety while improving the laser's effectiveness on the hair follicle. This class IV medical device is specifically engineered for hair removal and effectively treats Skin Types I-IV
Rated highly by dermatology professionals and supported by extensive research, the LightSheer™ Diode is a top choice for long-lasting hair removal. Unlike Pulsed Dye, IPL, or BBL devices, which use radiofrequency and are class II, the LightSheer™ Diode is a class IV medical device designed specifically for superior hair removal results.
Deeper Penetration for Optimal Results
Illustrations of tissue penetration reveal the depth at which different laser devices operate. The LightSheer™ Diode outperforms even ND
lasers in terms of penetration depth, thanks to its ability to be compressed onto the skin. This compression allows the laser waves to penetrate deeper, effectively targeting hair from head to toe, no matter the depth of the follicle.
Why choose the Apilus XCell Pro?
The Apilus XCell Pro Electrolysis Machine stands at the forefront of modern hair removal technology, delivering unparalleled precision and effectiveness. Unlike other electrolysis machines, the XCell Pro utilizes advanced multi-frequency technology, allowing it to adapt to different skin types and hair textures with ease.
Widely regarded as one of the top choices for permanent hair removal, combining advanced technology with high safety standards, it operates at a significantly faster frequency than other devices, allowing for quicker and more comfortable sessions. Preferred by dermatologists and professional electrologists alike, the Apilus XCell Pro is celebrated for its precision, efficiency, and ability to handle even the most difficult hair types.
Thermolysis, Galvanic, and Blend capabilities
Thermolysis (Flash) uses a small alternating current to cauterize hair follicles, making it ideal for treating thin, fine hairs. It's often what people imagine when they think of electrolysis.
Galvanic works by utilizing a current that converts the salts and water in the follicle into lye which breaks the hair bulb down.
Blend combines Galvanic and Thermolysis techniques, utilizing both heat and chemical reactions to effectively remove thick, coarse hairs. It's one of the most effective methods for permanent hair removal.